A major boom is going to be expected when the Formula 1 starts in the third week of September. That is because there will be an increased of at least 40,000 foreign visitors for this event alone. Hotels located at the fringe or near the Formula 1 night race might see their alcohol business up by at least 50 per cent. This is the best time also for those in the liquor business to boost the brand awareness. Hotels like Pan Pacific also concoct special cocktail with names related to cars, race and Formula 1 themes to increase sales of their alcohol.
Singapore will need to pay more attention to their hospitality as more tourists and participants arrive in Singapore.
For the first time in Asia also, a special champagne will be auctioned in Singapore. This champagne is a 3-litre bottle of Mumm champagne and has autographs of top races - Kimi Raikkonen, Felipe Massa and Fernando Alonso, the top 3 winners of Belgian Grand Prix last year. Proceeds of this auction will go towards underpriviledged women in the region.
Tuesday, September 16, 2008
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